01
What lands on your desk.
Deliverables
- Press strategy & narrative. The story journalists can actually use — angle, proof, timing.In the blueprint
- Media relations. Real relationships with the desks that matter, kept warm year-round.By name
- Press kits & releases. Complete, factual, quotable — assets that respect a deadline.48h turnaround
& alongside
- Crisis readiness. The plan you hope never to open: spokespeople, holding lines, decision tree.Drilled annually
- Events & speaking. The right stages and the right rooms — presence that compounds.Curated
- Coverage tracking. Clippings, sentiment, share of voice — reputation, measured monthly.Monthly report
02
Scoped. Visible. Yours.
Every XEPA engagement runs the same four steps: diagnosis, a written blueprint by day ten — plan, price, dates, yours to keep — weekly demos you can watch running, and a handover where you own the keys.
In writing
Blueprint by day 10 · weekly demo on a fixed day · you own repo and accounts · response within one business day.