Service · Narrative + press · ongoing

Reputation, kept deliberately.

Reputation is built in rooms and carried by others — impossible to fake, expensive to neglect. We run it like a discipline: narrative, relationships, readiness, measurement. Coverage compounds; crises stay boring.

01

What lands on your desk.

Deliverables

  • Press strategy & narrative. The story journalists can actually use — angle, proof, timing.In the blueprint
  • Media relations. Real relationships with the desks that matter, kept warm year-round.By name
  • Press kits & releases. Complete, factual, quotable — assets that respect a deadline.48h turnaround

& alongside

  • Crisis readiness. The plan you hope never to open: spokespeople, holding lines, decision tree.Drilled annually
  • Events & speaking. The right stages and the right rooms — presence that compounds.Curated
  • Coverage tracking. Clippings, sentiment, share of voice — reputation, measured monthly.Monthly report
02

Scoped. Visible. Yours.

Every XEPA engagement runs the same four steps: diagnosis, a written blueprint by day ten — plan, price, dates, yours to keep — weekly demos you can watch running, and a handover where you own the keys.

In writing

Blueprint by day 10 · weekly demo on a fixed day · you own repo and accounts · response within one business day.

Next

Start with the diagnosis.

A forty-five-minute call with the person who would run your project. By day ten you hold a written blueprint — plan, price, dates — and it's yours to keep, whether we build it together or not.