01
What lands on your desk.
Deliverables
- Store build. Platform or headless — chosen for your margins and your team, not our comfort.In the blueprint
- Catalogue & merchandising. Structure, photography direction and copy that sells without shouting.Conversion-first
- Checkout & payments. Cards, wallets, local methods for UAE, EU and beyond — friction audited to zero.A/B verified
& alongside
- Logistics & operations. Inventory, fulfilment and returns wired into one coherent flow.Survives success
- CRO programme. Hypotheses, tests, honest verdicts — conversion as a practice, not a launch.Ongoing
- Analytics & LTV. Cohorts, repeat rate, lifetime value — the numbers that set your ad budget.Monthly review
02
Scoped. Visible. Yours.
Every XEPA engagement runs the same four steps: diagnosis, a written blueprint by day ten — plan, price, dates, yours to keep — weekly demos you can watch running, and a handover where you own the keys.
In writing
Blueprint by day 10 · weekly demo on a fixed day · you own repo and accounts · response within one business day.